Make Good Grow Logo
01/06/2022

It’s Volunteers’ Week!

We’re taking this opportunity to celebrate those making a difference and to inspire others to get involved in the work we do.

So, with that in mind, we can take a look at how skilled volunteering can benefit your business and have a positive impact on your workforce…

Improve staff retention
Over half (54%) of Gen Z say they’d take a pay cut to work for an ethical company. Studies show volunteering is likely to improve recruitment, employee morale and staff retention. Charitable collaboration is a no-brainer.

Boost sales
Not only can it improve staffing, but your sales too. When choosing between products or services, 82% of buyers prefer philanthropic companies. A charitable presence in your community can increase your revenue and sales.

Define brand identity
We’re living in an age of purpose. Aligning your business with a charity that represents your core value, shows your customers exactly who you are and what you stand for. In a competitive market, volunteering allows you to stand out from the crowd. Worth noting, when over 40% of people state they stopped collaborating with a company based on their stands on social issues.

Improve overall health
Alongside its business benefits, working with charities can improve mental health. 1 in 4 people per year experience mental health problems in the UK – volunteering can provide an outlet. Not only increasing confidence and reducing isolation, volunteering can even lower blood pressure. Acts of kindness also release oxytocin, aiding heart health.

Create deeper & more meaningful relationships
Volunteering is also likely to boost your sense of social connection and community presence – leading to new friendships and meaningful relationships. Many people volunteer as a way to prevent isolation and stay connected.

Promote self-development
Not only a social opportunity, volunteering can also open up opportunities to discovering more about yourself. It can provide you with a sense of purpose and reignite lost passions. Charitable collaboration can even counteract the effects of stress, anger and anxiety.

Build leadership skills
As your team volunteer on a project, they are practicing and developing their leadership skills. They will face challenges and obstacles they might not face at work and develop themselves personally and professionally. And you need talent like that in your company.

But don’t just take our word for it. Tara, owner of one of our Good Businesses, East Village, tells us why they take time to give back.

“Supporting the community around us is something that really matters to EAST VILLAGE., and it’s why we love working with Make Good Grow. As part of our TeamEV Charter, we’re committed to volunteering our time and providing our expertise to fantastic organisations around us. We know how hard they work, and we want to help them continue doing the brilliant work that they do!” – Tara Tomes EAST VILLAGE

If this has inspired you, and you want to join our network of Good Businesses, sign up now!