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Facebook/Insta Ad Campaign For Crafting Connections - spreading joy and reducing loneliness

The Together Project CIO
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Project Details

We have recently launched a brand new project called Crafting Connections, with a new website www.craftingconnections.org.uk. We would like to run Facebook/Insta advertising campaigns encouraging sign-up, including retargeting for people who've visited the website previously.
We would also like to use the learnings from this to optimise our campaign performance for other projects we run.

Deliverable type
Software Set Up
Estimated hours
15
Skills needed
Digital Advertising, Digital Marketing
Objectives
Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule Training on how to successfully update, monitor, and measure the performance of our ads on Facebook

About this Good Cause

The Together Project CIO

We're the national charity that boosts wellbeing, reduces loneliness and fosters stronger, happier communities by creating joyful intergenerational experiences.
Our work includes:
Songs & Smiles – a music & social group for 0-4 year olds, their grown-ups and older adults, held weekly in care homes and community spaces
Crafting Connections – the intergenerational arts & crafts exchange pairing children with care home residents to form long-term friendships via the post
We Are Friends – linking schools and care homes through multi-age storytelling

Charity profile